Pinkberry
Sunday, May 27th, 2007Many of my friends have been raving about Pinkberry, a new chain of stylish frozen yogurt stores in New York and Southern California. Don’t worry if you haven’t heard about them; they only have a handful of locations and seem to rely upon word of mouth for advertising. That’s not to say that they need it: Pinkberry seems to have cultivated a nearly cult-like following among the people who have heard of them.
Personally, I don’t see anything special about Pinkberry frozen yogurt other than the ridiculous price. Sure, the use of fresh organic fruit and other items as toppings is mildly innovative, but it fails to make up for the lackluster frozen yogurt, which is offered in regular and green tea flavors. I found both varieties lacking in flavor and overly sour. Call me unrefined, but I much rather have a sundae from Costco.
As a frozen yogurt store, Pinkberry fails terribly. As a trendy boutique that attracts yuppie spenders, Pinkberry is wildly successful. I think Pinkberry is trying to do to frozen yogurt what Starbucks did to coffee. The only difference so far is that Starbucks started out with decent coffee.
