Many of my friends have been raving about Pinkberry, a new chain of stylish frozen yogurt stores in New York and Southern California. Don’t worry if you haven’t heard about them; they only have a handful of locations and seem to rely upon word of mouth for advertising. That’s not to say that they need it: Pinkberry seems to have cultivated a nearly cult-like following among the people who have heard of them.
Personally, I don’t see anything special about Pinkberry frozen yogurt other than the ridiculous price. Sure, the use of fresh organic fruit and other items as toppings is mildly innovative, but it fails to make up for the lackluster frozen yogurt, which is offered in regular and green tea flavors. I found both varieties lacking in flavor and overly sour. Call me unrefined, but I much rather have a sundae from Costco.
As a frozen yogurt store, Pinkberry fails terribly. As a trendy boutique that attracts yuppie spenders, Pinkberry is wildly successful. I think Pinkberry is trying to do to frozen yogurt what Starbucks did to coffee. The only difference so far is that Starbucks started out with decent coffee.
{ 4 } Comments
I luv froyo. Pinkberry works for me and I don’t see what’s wrong with a stylish boutique. All the others are imitators, well, except for Yogen Fruz which is everwhere except America. Goodbye ice cream…
I have no problem with the stylish boutique. In fact, I’ll applaud Pinkberry for paying attention to design. My main problem is with all the hype regarding Pinkberry is their core product: their frozen yogurt is below average and certainly does not justify its premium price.
Yes, I TOTALLY agree with you. I do not understand what the hype is about. Frozen yogurt–wow, how amazing. /end sarcasm
Like you, I’d rather buy Costco’s yogurt ice-cream–a tasty treat that’s cheap!
Hi to all you other Yogurt fans out there. I must confess that I am a yogurt freak myself. I know everyone out there is so in love with Pinkberry but I just DON’T understand why the hell that is.
1. PINKBERRY basically tastes like frozen sugar water. YUCK! It seems like they don’t care about taste and all they care about is making a good ol’ buck.
I went to this new yogurt shop called Frucci located near MT SAC & CAL POLY POMONA. (Check out their website http://www.frucciyogurt.com under News for their addresses).
FRUCCI on the other hand really considers taste and ingredients (its rich and you can tell that it has so much less sugar than pinkberry). They really seem to care about people’s health and WELL-BEING.
2. FRUCCI is also CHEAPER than pinkberry. Pinkberry even charges a dollar extra for their green tea (what a rip!!) whereas frucci charges all yogurt flavors equally. You guys need to try the Pina Colada (their most popular flavor).
3. Frucci’s workers give GREAT SERVICE.
Some of Pinkberry’s workers are the worst (very rude and impolite). From my own personal experience i went into the koreatown Pinkberry and asked for three toppings (the blackberry, raspberry, and mochi). I asked, “can i have the mochi?” The female worker harshly and impolitely replied, “It’s ricecake.” I couldn’t really understand at first so I was wondering why she was giving me a horrible face and so I said, “Yea so can i have the mochi please.” She then again repeated, “It’s ricecake” while rolling her eyes. I was pretty DAMN offended.
My friend also said she went into a Pinkberry and one of the customers politely asked, “can i have some more yogurt please?” The worker sarcastically said, “oh yea you want some more?” She THREW the medium cup of yogurt on the measuring scale (since pinkberry measures by the ounce) and the scale measured 8 ounces. Since medium is 8 ounces, the worker just handed the cup of yogurt to the female customer without saying a word. My friend said that she could see that customer’s face turning pink. Pretty sad.
Pinkberry fans you can hate me all you want, but to all you yogurt fans out there I RECOMMEND FRUCCI.
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